Eurovision Song Birds
  • Eurovision Song Birds
    Creative Concept, Print Ads and 6 Promo Spots for Metro Sweden
  • CLIENT: Metro Nordic Sweden AB
    COMMISSIONED BY: Jenny Bloth, Kia Agerhem
    AGENCY: Morris Pinewood Stockholm
    DESIGNER: Hanna Moe, Mattias Frodlund
    ART DIRECTOR: Hanna Moe, Mattias Frodlund
    COPYWRITER: Björn Hjalmar
    DIGITAL ARTWORK/ILLUSTRATOR: Therese Larsson, Rithuset
    ANIMATION: Therese Larsson, Rithuset
    SOUND DESIGN: Jens Bergmark

    ABOUT THE PROJECT:

    Metro Sweden (newspaper) is the official sponsor of the Swedish selection for The Eurovision Song Contest 2012. To communicate this, Morris Pinewood Stockholm created a design platform and a communication concept based on the insight of song birds and the link between birdcall and music. Simply called Eurovision Song Birds. A thought seeded from a comic strip printed on the inner sleeve of the LP "Birds" by the dutch group Trace (1975).

    Pairing different breeds, styles and species of birds with the characteristics of the artists brought us a wide array of visuals to be used as substratum for the whole campaign. A juxtaposition of bird aesthetics and the classic clichés of schlager music; the classic boy band, the country/schlager singer, the stiff electro pop male, the flirty euro disco, the spectacular etno band and last but not least the chorus driven anthems. The final execution shows 6 different visuals/species; Pop Bird, Etno Bird, Show Bird, Country Bird, Flirt Bird and Synth Bird as well as 6 animations to be used as TVC's for the campaign.
Description
CLIENT: Metro Nordic Sweden AB
COMMISSIONED BY: Jenny Bloth, Kia Agerhem
AGENCY: Morris Pinewood Stockholm
DESIGNER: Hanna Moe, Mattias Frodlund
ART DIRECTOR: Hanna Moe, Mattias Frodlund
COPYWRITER: Björn Hjalmar
DIGITAL ARTWORK/ILLUSTRATOR: Therese Larsson, Rithuset
ANIMATION: Therese Larsson, Rithuset
SOUND DESIGN: Jens Bergmark
Category
Advertising, Digital Art, Animation
Date
February 12, 2012